Storyboarding

A film storyboard is essentially a large comic of the film or some section of the film produced beforehand to help film directors visualize the scenes and find potential problems before they occur. Often storyboards include arrows or instructions that indicate movement.
In creating a film a storyboard provides a visual layout of events as they are to be seen through the camera lens. It is the layout and sequence in which the user or viewer sees the content or information. In the storyboarding process, most technical details involved in crafting a film or interactive media project can be efficiently described either in picture, or in additional text.

For your lesson today you are going to create your storyboard for your music video which you will begin to shoot next week. You need to write a shot list first, then split the video into sections so each person in your group has a go at designing a section of the music video.

CD Cover Analysis

Paolo Nutini

• This is quite an unconventional CD cover; rather than having a photograph of the artist they have chosen to use an animated image of him. This suggests the artist is fun and the music would up light hearted and uplifting
• The title of the album is Sunny Side Up this reinforces the light hearted theme of the artist and signifies the music will be uplifting
• The (cartoon) artist is shown as being a young male, and therefore would appeal to people in this age group
• The clothing on the artist is fashionable and trendy and would be worn be people who are fashion consciouss, this might suggest the audience are people aged 17-30
• The colours are bright and eye catching this further links in with the genre of the music and the positive happy image the artist has created

CD Cover Analysis

Mumford and Sons

• This is an unusual eye-catching CD design, it shows the band members in the window of a shop looking like mannequins. This signifies the band are quite alternative and might fit into the genre of indie
• The band members are holding instruments which signify what type of music they play, this tells the audience they play folk music
• The setting looks like a vintage shop in a city such as London, this signifies the band are trendy and cool and would appeal to young fashionable people.
• The connoations of the band members clothing reinforce the image of them being trendy and fashionable and would appeal to male and females in the age group 15-35
  
  


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CD cover analysis

Florence + The Machine

• The main image on this CD cover is of the lead artist- this is important to ensure the target audience know what she looks like and promotes the artist.
• The font on the cover is smooth and curvy this links in with the target audience who are predominantly females, this also suggests the music will be soft and light
• The images include flowers, birds and trees, this alongside the floaty dress suggests the music might be in the genre of folk
• The title of the CD is written at the bottom, this is not as obvious as the name of the band, however it does link in with the theme of nature
• Overall the connotations of the images/design of this CD suggests that the band are feminine and folk like. This would predominantly appeal to females in the age group 18-35 as they are represented on the cover.

Analysing other Media texts

Before you produce your own Media text you need to analyse other professional products to identify the conventions of the products.

If you are producing a magazine you need to analyse magazine front covers, and if you are producing a music video you are going to analyse CD covers in the genre in which you are working.

Magazine Front Page Analysis

1. Find a magazine front page and save it to the desktop.
2. Open it in word and analyse the design features
3. Save the document on the desktop- print screen it so you can add it to your blog as an image
4. Add a new post to your blog- where you explain what you have analysed, how you can tell what genre the magazine belongs to and how it appeals to it’s target audience. You should then add your photoshop jpeg to your post.
5. Your partner group will then comment on what they think is good about your analysis and what you can do to improve it.

CD Covers Analysis of Genre Signifiers
1. Find a CD cover of the band/artist which you are doing the music video to and save it to the desktop.
2. Open it in photoshop and analyse the design features
3. Save the document on the desktop- print screen it so you can add it to your blog as an image
4. Add a new post to your blog- where you explain what you have analysed, how you can tell what genre the CD belongs to and how it appeals to it’s target audience. You should then add your photoshop jpeg to your post.
5. Your partner group will then comment on what they think is good about your analysis and what you can do to improve it.

Your Ideas...

For this blog post you need to explain in details what you are going to make. You should say what ideas you have and why you have chosen these ideas- also explain why you think they will be successful.

1. Music Video- explain what song you have chosen (and what genre it belongs to), what your narrative is and who is going to be in the video

2. Magazine- explain what type of magazine you aremaking, the name, the target audience and how it is going to be successful.

Next step- preproduction planning...

Your First Post

Your first post needs to introduce your group and explain what you are going to be doing, why you have chosen this and what interests you have in the Media.

You should then explain what ideas you have for your production.