CD cover analysis

Florence + The Machine

• The main image on this CD cover is of the lead artist- this is important to ensure the target audience know what she looks like and promotes the artist.
• The font on the cover is smooth and curvy this links in with the target audience who are predominantly females, this also suggests the music will be soft and light
• The images include flowers, birds and trees, this alongside the floaty dress suggests the music might be in the genre of folk
• The title of the CD is written at the bottom, this is not as obvious as the name of the band, however it does link in with the theme of nature
• Overall the connotations of the images/design of this CD suggests that the band are feminine and folk like. This would predominantly appeal to females in the age group 18-35 as they are represented on the cover.